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Designing Together

Posted by Olly Benson (Admin) 8 months ago

This post has been written by Kate Pound, Improvement Manager, Emergency Care Improvement Support Team (ECIST).

During the #SolvingTogether process, we have implemented the Design Thinking approach, which involves identifying the problem, gathering ideas for solutions from a crowd, and creating prototypes.

I love this methodology for two reasons.

Firstly, it prioritises the end users, allowing us to empathise with them and fully understand their challenges.

Secondly, I appreciate how this approach can be lighthearted and enjoyable, transforming a daunting taskinto a fun, engaging project of joy.   

One tool that can be used in the prototyping phase is creating a press release. This helps teams consider how to sell their new concept to others and imagine its impact by asking some questions.

  • What would we tell people about the concept?
  • How would we explain the benefits?
  • How would the service users react and what would they say?
  • What would the impact of the solution be?

The teams could even make up some metrics to show what we imagine future success to look like. Ian McAllister famously used this tool in his role at Amazon, where he led user experience.

Once you've crafted your press release, it's a good idea to get some feedback and make any necessary tweaks. With those refinements in place, you'll be ready to write a compelling front-page story for a newspaper.

When it comes to designing your story, let your imagination run wild and think about what will really get readers excited about your amazing new idea. That's the key to making it a success and will help in its implementation.

This post was edited on Aug 2, 2023 by Olly Benson

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Comments (1)

Elaine KING says... 8 months ago

Love this post and the concept of designing together, thanks Kate and Olly for sharing!

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